A Message from the CEO


NorthCoast began as a dream in the heart of our founder, the late Lee Passel, back in 1995. When Lee left us in 2020, he placed the company he loved so dearly into the hands of his wonderful wife Merle and their son Grant. In that moment, they asked me to help carry his legacy forward, and I still feel deeply honored (and honestly a little humbled) every day that I get to do this work in his memory. Lee always believed that taking great care of people—both our partners and the patients they serve—was the only way to build something that lasts. That belief is still the heartbeat of everything we do.


I’ve spent much of my career leading home health, hospice, and payer organizations myself, so I truly understand the pressures you face and the difference it makes when someone genuinely has your back. As a registered nurse, I’m especially passionate about freeing clinicians from paperwork and headaches so they can spend their time and energy where it matters most—caring for patients with the compassion and skill they deserve.

I’m incredibly proud to work alongside a leadership team that brings more than 137 years of hard-earned experience to the table. Since 2021, we’ve poured our hearts into making NorthCoast even stronger—building smarter technology, streamlining processes, speeding up payments, simplifying authorizations, and making benefit verification faster and easier. Every improvement we make is driven by one simple question: “How does this help our partners take better care of their patients and grow their mission?”


From the bottom of my heart, thank you for trusting us to walk alongside you. It means the world to all of us at NorthCoast to be your partner, and we’ll never take that trust for granted.

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